Although this book was published over ten years ago, it is still worth reading. Perhaps some of the statistics will have changed since then, but the suggestions and the sections about the science of reading are probably still relevant. There are strategies for coaxing the reluctant older reader too. The author mentions something I hadn't heard of before, but which makesperfect sense to me: the functional equivalence hypothesis, which is:
"an activity is likely to displace another if it better serves the same function. If it serves another function it is less likely to replace it."
There's an online appendix with a bonus essay by the author plus a few websites for books. Unfortunately, these are all only of use to people in the USA, and one of them no longer works anyway. This, of course, is the pitfall of reviewing older books! Nevertheless, the book stands on its own, is well-structured, very readable, and contains much common sense.