Here is a set of rules that I hope you will find useful. The way I see it, readers’ time is far too precious to waste. People are made to feel guilty, or have somehow been conditioned to feel guilty, if they don't read every possibly useful report. Or every relevant newspaper article. But as writers, or content producers, we have a responsibility too. Here are some rules which I am gradually starting to live by myself.
We’ve all heard of “laws” such as Murphy’s Law (If anything can go wrong it will go wrong), but how about laws which are especially pertinent for writers? I’ve been doing a spot of research, and have come up with these timeless gems. I’ve included the references in case you wish to delve further into any of them.