Here are a couple of odd uses of language I came across recently. At least, they made me sit up and take notice, and perhaps that was the point.
Read MoreAll websites should have easy-to-find contact details. It’s been found that the average time a person will wait for a web page to appear is 8 seconds, before giving up and moving on to another site. If the same holds true for locating information, you need to make sure that visitors can find your details in under 8 seconds.
Read MoreFortunately, I don’t suffer from writers’ block. I do, however, sometimes suffer from lack of inspiration. This manifests itself as wooden prose, ie stuff that is as dull as ditch water to read – doubtless because it was very difficult to write.
Read MoreConventional wisdom has it that you should keep your rejection slips to remind you of how far you've come as a writer once you’ve established yourself. I’ve even read of people who proudly plaster their walls with the things.
Read MoreWhat technology skills should the modern journalist have? Earlier in the year Tony Johnston, of the Press Association, gave a talk online for a “Teachshare” session for Vital. It was fascinating, and a few things stood out for me:
Read MoreHere’s a video that is a nice, humorous illustration of how technology has influenced our language.
Read MoreMuch has been written about what makes an effective headline for a blog article (and I should thoroughly recommend reading @copyblogger on the subject of How to Write Magnetic Headlines). For example, I’ve read on various writing-related blogs that headlines should be seeded with keywords for the purpose of SEO, or search engine optimisation. It all sounds pretty complicated, despite assurances to the contrary. Perhaps too complicated. Because the bottom line is that there is a very simple rule to observe.
Read MoreClive Shepherd, an education consultant in the UK, has written a very useful post about the processes involved in self-publishing in paperback via Lulu, and electronically in the formats required by the iBook, Kindle and Sony Reader.
Read MoreJohn Betcher is publishing a series of top tips for self-publishers, in batches of 5 at at a time.
It’s all good stuff. John seems to do a lot of experimentation, and then reports back on how things worked out, warts and all.
Read MoreFascinating video from the RSA. Well-worth watching by any writer, any student of language and nuance.
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“Well, just bash it out. Even if you have to do it all in bullet points and stitch it up later.”
