What technology skills should the modern journalist have? Earlier in the year Tony Johnston, of the Press Association, gave a talk online for a “Teachshare” session for Vital. It was fascinating, and a few things stood out for me:
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Here’s a video that is a nice, humorous illustration of how technology has influenced our language.
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Much has been written about what makes an effective headline for a blog article (and I should thoroughly recommend reading @copyblogger on the subject of How to Write Magnetic Headlines). For example, I’ve read on various writing-related blogs that headlines should be seeded with keywords for the purpose of SEO, or search engine optimisation. It all sounds pretty complicated, despite assurances to the contrary. Perhaps too complicated. Because the bottom line is that there is a very simple rule to observe.
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Clive Shepherd, an education consultant in the UK, has written a very useful post about the processes involved in self-publishing in paperback via Lulu, and electronically in the formats required by the iBook, Kindle and Sony Reader.
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John Betcher is publishing a series of top tips for self-publishers, in batches of 5 at at a time.
It’s all good stuff. John seems to do a lot of experimentation, and then reports back on how things worked out, warts and all.
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Fascinating video from the RSA. Well-worth watching by any writer, any student of language and nuance.
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According to an article in The Economist, negative publicity is fine for an unknown author. In Better to be reviled than ignored, we are informed that:
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If you have come across one of the articles in a series, liked it, and decided that you would like to read the others in that series, you don’t have to go hunting all over the place for them!
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You’d think this would be a no-brainer, wouldn’t you? Yet just about every week I read an article by some editor or other bemoaning the fact that would-be contributors don’t appear to have done any research into the publication, preferring instead to offer an article regardless of how well it fits.
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