It's the 23rd January, and I'm freezing. I don't usually feel the cold, but I've spent all day in a conference about educational innovation. I think a useful innovation would have been to turn the heating on. It was a good conference, but the temperature in the hall (Senate House, University of London), was lower than it was outside.
So, a brisk walk brings me to St Pancras station, and the branch of Hatchards there. (As an aside, if you ever want a signed book, Hatchards is the place to go. Foyles has a few, and other bookshops have them occasionally, but Hatchards has the most, and all the time.)
I'm now going to switch to the past tense.
I started looking in the non-fiction section, and an assistant came along, sat on a stool, and asked me if I was looking for anything in particular. I wondered if she thought I looked like a shoplifter! Anyway, I told her I was interested in Why we sleep, by Matthew Walker. She took me straight to it, and told me why she liked it. I asked her if it was fairly scientific, rather than anecdotal, and she assured me it was.
So, I bought it, and the young lady at the till was charm personified.
It was a nice experience. It left me feeling a lot warmer inside than when I entered, and not merely because of the temperature.
I like Amazon, but I don't think any algorithm can replace well-informed and pleasant bookshop staff.
How should you pitch a publisher with your book proposal? Or, to look at this another way, how should you not do so? This book answers that question.