Some of my reference books

writers reference booksJust because I love technology and spend a lot of time on the web, and writing for the web, doesn’t mean I’ve eschewed books. I still use books extensively (and intensively) for my writing. Not any books either, but ones written or contributed to by experts.

I think if you’re serious about writing you don’t want to be messing about with so-called “crowd-sourced” information, which may or may not be correct.

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The basic rule of blog headlines

Much has been written about what makes an effective headline for a blog article (and I should thoroughly recommend reading @copyblogger on the subject of How to Write Magnetic Headlines). For example, I’ve read on various writing-related blogs that headlines should be seeded with keywords for the purpose of SEO, or search engine optimisation. It all sounds pretty complicated, despite assurances to the contrary. Perhaps too complicated. Because the bottom line is that there is a very simple rule to observe.
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Integrity, journalism and PR

britishmuseum04.jpgI attended a very interesting Westminster Media Forum seminar recently on the subject of journalism and public relations (PR). I thought I’d write about these issues in relation to integrity in blogging. It's an article that has been developing in my mind for some weeks now, and the seminar has helped me to put a few of my thoughts in order.

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Bad headlines

If there’s one thing that really annoys me it’s chapter headings and article headlines where you can’t tell what the subject matter is until you read it. Who needs a situation in which you don’t know if you want to read something until you have read it? The way I look at it is that if the author can’t even be bothered being clear when he’s trying to entice you to read his stuff, why should you be bothered to oblige him by reading it?

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4 Reasons to get published

It's important to be published by a traditional publisher

Image by Terry Freedman via Flickr

In this day and age, in which anyone can publish and distribute their books electronically, or self-publish them by going down several routes (none of which need include the traditional vanity publisher), why should anyone bother approaching a traditional publisher? After all, very few of the thousands of manuscripts that publishers receive find their way into book form, and of those that do, very few hit the big time. There are, in fact, at least 4 reasons to try to get published by the age-old process of going to publishers.

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10 attributes of professional writers -- #8: Pitch to the right outlet

You’d think this would be a no-brainer, wouldn’t you? Yet just about every week I read an article by some editor or other bemoaning the fact that would-be contributors don’t appear to have done any research into the publication, preferring instead to offer an article regardless of how well it fits.
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